For Grand Cru Classé estates
Your guests experience exceptional care at every tasting. That care should not end at farewell.
DONUM is a curated multisensory gesture for selected wine estates – designed to carry the care of your estate beyond the tasting and into your guests' daily lives.
A gesture derived from the relationship of your estate – one that exists for no other estate.
The Context
Conventional amenities lose their impact when your guests have seen everything.
In the world of Grand Cru Classé, loyalty is rarely strengthened by one more gift. What matters is relevance, discretion and the sense that the relationship continues beyond the moment.
A meaningful gesture creates presence, not noise – carrying the experience of your estate beyond farewell.
Designed for
Designed for estates where every tasting carries a promise – and every detail matters.
- Technical Directors & Directeurs Techniques
- Sales Directors & Responsables Développement
- Maîtres de Chai & Cellar Masters
- Exclusive tastings, returning-client relationships and the recognition of meaningful connections
What DONUM is
Not a gift. A curated gesture from your estate – designed as a ritual.
DONUM develops for your estate an edition derived from your relationship and your occasion. At its sensory core is ARGANERO: a precise culinary finishing ritual, crafted in the Austrian Alps. Each gesture brings together a tangible object, a story of origin and a considered moment of handover.
Each edition brings together a tangible object, refined presentation, a story of origin, a sensory ritual and a thoughtfully designed handover – tailored to the character of your estate where appropriate.
Impact beyond the tasting
A gesture designed to return
Most farewell gifts create a single moment. DONUM is designed to create many.
- A tangible object that remains in your guests' homes.
- A sensory ritual that reconnects guests with the memory of the estate.
- Repeated moments of use that keep your hospitality present long after the tasting.
The goal is not attention. The goal is presence – a quiet, recurring moment that brings the memory of your estate back into your guests' daily lives.
Guest moments
Moments when a considered gesture can mean more than another gift.
Farewell & post-visit
A considered gesture at the end of an exclusive tasting – designed to remain present long after the day.
Returning clients & recognition
Recognize enduring relationships with a distinctive gesture that reflects the value of the connection.
Exclusive tastings & tours
A considered gesture for selected guests during cellar tours – presented discreetly or integrated into the experience.
Primeur tastings
Wine merchants, sommeliers and journalists – occasions where quality and origin already stand at the centre.
Private events & invitations
A discreet gesture for private tastings, wine journeys and invitations – without overt branding.
Business partners & investors
A considered gesture for suppliers, advisors and investors – when timing and care matter more than further explanation.
Process
Five steps. Discreet. Precise.
With minimal operational effort.
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01Define occasion and relationship
Together we define the purpose of the gesture, the desired emotional outcome, the recipient profile and first personalization ideas.
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02Estate and occasion analysis
We analyse your estate, your culture, your guests, the occasion and the existing relationship. Every solution starts with context.
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03Develop the relationship concept
Several strategic directions are explored before the strongest is selected – across product, packaging, presentation and storytelling.
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04Production and realization
After written approval, DONUM produces every element according to the agreed concept. Regular updates keep the status transparent.
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05Relationship growth
After delivery we review guest reactions, your feedback and future opportunities. The project ends, the relationship continues.
01Define occasion and relationship
Together we define the purpose of the gesture, the desired emotional outcome, the recipient profile and first personalization ideas.
Origin
Crafted in the Austrian Alps.
Each edition is developed and crafted in the Austrian Alps with meticulous attention to detail.
FAQ
Frequently asked questions
The timeline depends on the selected edition, quantity and level of personalization. With limited personalization, an initial delivery may be possible from approximately four weeks; highly customized projects can require several months. We confirm the final timeline after the initial consultation.
Minimum quantities depend on the selected edition and level of personalization. We define a suitable scope around the occasion and the number of guests you wish to include.
DONUM is designed to integrate discreetly into existing routines. We define storage, responsibility and handover together so that the additional effort for your teams remains minimal.
Every edition is designed to feel like a considered gesture from your estate, not a marketing item. Restraint in branding is built into the concept.
Personalization can range from subtle integration of your estate's identity to individually developed editions. The appropriate scope depends on the occasion, guest circle and timeline.
DONUM is neither a tasting gift nor product placement. It is a curated experience designed to extend the memory of the estate into the guest's daily life through a recurring sensory ritual.
Private consultation
Extend the relationship beyond the tasting
Explore how DONUM can be integrated into selected moments – from exclusive cellar tours and returning-client recognition to primeur tastings and private invitations.
Request a private consultation
Confidential. No obligation.